Christie Wu a.k.a Babyspinach is a Serious Designer, Fun World Builder, Dynamic Visual Story Maker and, self-proclaimed Master of Hype. Trained as a graphic designer and having worked in the branding industry, she creates compelling visual stories and experiences in the attempt to shift people’s perspectives both aesthetically and philosophically. Her projects are often driven by exhaustive research, provocative concepts, and great curiosity, while emphasizing playfulness, inventiveness and reversals of expectations. Employing design as a means rather than an ends, She uses design to explore, interrogate, speculate, and contemplate popular culture, emerging science and technology. In case you are wondering, Babyspinach is her alter ego which denotes her presence in the vast digital world.