THE GREATEST PARTY THAT WILL NEVER HAPPEN!
#interactive-design, #event-making, #livestreaming, #mdp
Jenny Rodenhouse, Sean Donahue
[INSTRUCTOR BRIEF] Using my previous work Achieving Slyder Festival, I was asked to create an experimental, imaginative, and risky live streamed event. The event should identify and play with the tropes of emergent cultural events, live streaming, and existing internet media/shows. The project is a digital collection of visual references, cultural associations, and analysis of formal attributes of ‘digital space’ and ‘event type.’
Welcome to Slyder Festival is a virtual promotional party for an event that will never take place. Seemingly materialized in Animal Crossing New Horizons, the event is a showcase of how an event can be replicated and inflated through compelling imagery and amplified brand experiences on a green screen without actual occurrences. The visual narrative and impression of a branded event surpassed its actuality, as the events nowadays transpire through postings on social media. The happening becomes inconsequential since the reality of an event is that of its media representation.
Slyder Festival intends to investigate the connotations of branded experiences as well as the nebulous reality created by media through simulated imagery in the virtual space. Overpromised events like Frye Festival are able to occur or not occur because of the hype built by pervading social media posts and casual celebrity endorsements. We rarely follow up the development of what we see as we glance and swipe inattentively on social media. Authenticity is hardly questioned, and all that matters is the promise, the hype and the impression. If anyone is familiar with the Fyre Festival documentary on Netflix, the subtitle of the film is “the greatest party that never happened.” Slyder Festival on Animal Crossing New Horizon may very well supplant that title
Illustrator, Photoshop, Unity, OBS, Nintendo switch
Analyzing the visual signifiers and the construction of Fyre Festival and Coachella helps inform my aethetic choices as I carefully contrieve the environment for Slyder Festival.
The promotion strategy of Fyre Festival was to catch people’s attention by flooding instagram with orange squares. Using blue and orange as their major choices of colors, Fyre Festival also incoporates ocean waves, palm stems and top models in bikini as their visual motif. The visual elements of the identity are made up with generic sans serif typeface and script fonts as well as the simplistic fire and waves logo.
The pastel pink, blue, orange and purple can be seen in the graphics, art installation and the photos of Coachella. The giant color installations and cylinder sculptures make the the environment look like a photoshop collage. The concert lights, mist, balloons, Coachella color installations seem to dominate the photos of those instagram posts, to suggest the viewers “I am at Coachella”.
︎︎︎Visual references of Fyre Festival and Coachella
The identity design of Slyder Festival should adhere to its strict color palette of blue, white, pink, orange and applied to all the items that can be customized on ACNH. The logo should be applied to all Slyder Festival merchandise and festival images. Images should be taken near the beach on the island in order to consistently reminds the audience this is a music festival on a remote island. The images should take maximalist approach on branding, but embrace the minimal social media aesthetics.
︎︎︎Identity design for Slyder Festival︎︎︎
Concept Iteration#1: What if I take any ACNH pictures on the beach and impose Slyder Festival visual elements to them?
Concept Iteration#2: WHAT IF I CREATE A GREEN SCREEN ON MY ACNH ISLAND AND SUPERIMPOSE SLYDER FESTIVAL IMAGES ON TOP OF IT?
︎︎︎Green screen room in Animal Crossing on Nintendo Switch
︎︎︎Experimenting with superimposing the elaborate island designs from the internet︎︎︎
Make Slyder Festival everywhere with photoshop by superimposing Slyder Festival visual elements on Animal Crossing game views. 3D animation of the visual elements are designed in Unity.
︎︎︎Before and after in photoshop
︎︎︎3D Animation created in Unity
Slyder Festival Promotional party is going to be a whole day event that include beach photoshoot, sponsor events, hanging out with celebrities and concert at night.
︎︎︎Slyder Festival event “backgrounds”︎︎︎
︎︎︎Slyder Fest Promotional Party Invitation︎︎︎
︎︎︎Overlay design for the livetream︎︎︎
The livestream event is carried out on Twitch, the event itself is a superimposition of image layers on top of image layers.
︎︎︎Inspired by (steal) ideas from Travis Scott’s concert on Fortnite, K.K Slider also falls from the sky for the concert at the end of the event︎︎︎
The event invitation was sent out a couple days before the livestream. The guests had no ideas of what exactly was going to happen at the Slyder Festival Promotional Party. It was quite difficult to guide the guests to the event desitnation, which was a room in my house on Animal Crossing. Meanwhile, the party was happening on Twitch.
During the live stream, when the audience cheered on the chat, I would release balloons on the screen through OBS. All the animations are triggered on OBS and the party happens as we go through the background image slideshow. The party is amplified by visual triggery and branding, including sponsor products, branded merchandise, party balloons, lightings, photo filter and festival music.